Rally.Fan

Rally.Fan unifies storefront, content, and audience workflows for creators in one place.

All-in-one Content Creator Store

Year

2025

Role

Founding Product Designer

Skills

Product, Design, Growth

Team

Ryan Watkins, CEO, Charles Ashby, CTO, Lucas Ashby, Founding Engineer

Rally.Fan hero

Rally.Fan unifies storefront, content, and audience workflows for creators in one place.

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Launch video

Problem Space

For most creators, making a first dollar online is a long, inefficient process—often taking up to five months or nearly a thousand hours of trial and error.

The friction isn’t just effort, it’s fragmentation: identifying a niche, producing content, growing an audience, and packaging something people will pay for all happen across disconnected tools and unclear workflows.

As a result, most creators stall before reaching monetization.

Our Approach

We set out to compress that timeline to 66 days.

Rally acted as an integrated creative and marketing system—helping creators identify a niche, generate content, acquire an audience, and convert that audience into monetizable products and services.

AI agents operated with full context across the creator’s store, content library, and funnel, enabling faster iteration and more informed decisions at each step.

The goal was simple: reduce time-to-feedback, so creators could test, iterate, and start seeing meaningful results within their first month.

Top creators on the platform reached up to $15K/month.